Sunday, December 22, 2019

Marketing Christmas

          We get reminded abut Christmas many times before the event on our calendar, but it is not the reason that we should expect. The reason for the Christmas season is not to honor the One Who was born, that is, made flesh over 2,000 years ago. The reason we are reminded today is for the sale of items and to promote the idea of gift giving during this time of the year. People spend a lot of time calculating just how much money can be spent in the days prior to Christmas and in these days it amount to billions of dollars. Therefore, sellers of merchandise have a large stake in what takes place in the market up to and including December 24th. Gift giving has become a popular and very lucrative business and finding new ways to entice the buyer into the market place are continually being sought after. The science of marketing has overrun the intent of the Christmas story. Matthew 1:23-25 says, “Behold, a virgin shall be with child, and shall bring forth a son, and they shall call his name Emmanuel, which being interpreted is, God with us. Then Joseph being raised from sleep did as the angel of the Lord had bidden him, and took unto him his wife: And knew her not till she had brought forth her firstborn son: and he called his name JESUS.”
        God used the word “gave” in John 3:16 indicating that His Son was given to us for the purpose of salvation. Perhaps this is the initial source of the idea of giving something to celebrate Christmas but the marketing of gifts has taken over and the end goal has been shifted from the event that inspired it all and instead focuses on the breaking of the record of the most money ever spent during the final days of the Christmas season countdown. We probably won't be able to stem the tide, so to speak, this year or the next. Mankind has a mindset that is more inclined towards sinfulness rather than the actual reason for the coming of the Savior in the first place. We probably already have our plans set in stone as to what is going to be expected on our calendar in the next few days. We will visit here and there. We will eat food that we would not normally eat the rest of the year. We will bring and accept gifts hoping that on one is left out. We may sing some traditional songs that we only sing once a year. We will look at and admire the biggest and tallest Christmas trees and try to outdo the neighbor with the amount of decorations that we can put out. At some point, we may even take a look at Luke 2:1-11 or at least have it read to us from a pulpit, TV, radio or perhaps from our own Bible. The majority of the world will then cease from the Christmas market and head for the next event. It may be New Year's or it may even be Valentine's day as once more, we will see how much we can achieve or spend for the next holiday. For many, they will forget the event that shook the foundation of the world on that night over 2,000 years ago and that even changed the calendars. A lot took place between the First Advent and the Ascension of the Lord Jesus Christ including the death, burial and resurrection of our Blessed Savior. Because of all that, we now have hope, peace, love and joy in our live, or at least, it could be if you know Him as your Savior. The marketing of Christmas should be overshadowed by the prophecy of Isaiah 7:14 and the fulfillment as mentioned in Matthew 2:23-25. Perhaps you will be excited beyond measure at the story of the angels appearing to the shepherds and their proclamation beginning with, “Don't be afraid...” As we head into the final days of the season, take a long and satisfying look at the4 Biblical account of how it was back then. Praise God that He sent His Son to be our Savior. He is the Best Gift of all.

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